As Marketing and Events Manager your aim will be to increase LSFF’s profile as an independent film festival.
Reporting to: Festival Director, Artistic Director
Salary: £ 30,000 per annum
Contract: Full Time
Holiday: 28 days per annum inclusive of public holidays
Notice Period: One month
Probationary Period: 3 months
About London Short Film Festival
Founded in 2003, LSFF is a BAFTA-qualifying, internationally regarded independent short film festival. Since then, with a commitment to peripheral voices, we have strived to spotlight a multiplicity of filmmakers, visual artists and creatives across intersections.
Each January, LSFF hosts ten days of short form, conversation and multidisciplinary curation. We present between 250 - 500 British and International films each edition, collaboratively programmed down from 5000+ open submissions. We also present Special Events and an industry offering of workshops, panels and discussion for filmmakers and workers. In addition, we organise events outside of the main festival dates as part of our year-round offering.
We pride ourselves on an 18 year ethos of giving screen-space and visibility to unconventional and thoroughly independent filmmaking, and our programming seeks to situate the contemporary in dialogue with its history and the world at large. We consider LSFF as both a platform where filmmakers can define their careers, and a celebrator of the archival treasures that got us here.
Overview of the Role
As Marketing and Events Manager your aim will be to increase LSFF’s profile as an independent film festival. You will need to have entrepreneurship, imagination and responsiveness in order to increase festival attendance / ticket sales and manage partnerships that will extend the festival’s reach.
You will be responsible for developing and executing marketing campaigns and strategies in line
with the organisation’s goals as discussed with the Festival Director, Artistic Director and Lead Programmers, consistently maintaining LSFF’s brand values and tone. You will manage and assign tasks to marketing interns throughout the year, as well as creative freelancers and marketing assistants during the festival. You will also be responsible for managing the administration relating to our physical presence in cinemas, liaising with venues and partners to ensure the widest possible audience to LSFF activity throughout the year.
Manage LSFF’s social media feeds (Facebook, Twitter, Instagram and Linkedin) engaging with our audience while increasing sales and brand awareness
Ensure that tone, visual style and messaging are consistent throughout the platforms
Monitor conversations around LSFF in social media spaces, gather feedback and create new strategies
Community management of the various platforms
Manage the promotion of our open submissions through social media
Implement, monitor and optimise advertising campaigns on Google and Facebook Ads for the festival and various events outside of the festival dates
Run digital banner campaigns on key partner sites
Create regular newsletters aimed at different sets of audiences (including festival daily newsletters) with an increasing open rate and CTR
Ensure that our mailing list is consistently GDPR compliant
Devise strategies to expand our mailing database
Writing and overseeing copy creation for assets as well as comms messaging - including press releases - for campaigns targeted to particular audiences
Oversee the creating, printing and distribution of print material, such as a festival programme, while liaising with external agencies
Oversee design schedules
Campaign planning & executing
Devise and manage marketing campaigns allocating and optimising the budget and clearly establishing target audiences
Devise and manage special offers and competitions, focusing on engagement and sales goals
Use data to measure the success of campaigns, reporting frequently on performance to the team
Seeking out any alternative/new digital marketing technologies that may provide new opportunities
Research and maintain awareness of other festivals’ marketing strategies
Identify new audiences to engage with through the help of external organisations, sharing offers and discount codes when appropriate
Events Management, Cross-promotion & Partnerships
Delivering the festival in cinemas and outdoor spaces as programme delivery requires
Build and maintain positive working relationships with external film and arts organisations, contacting them for cross-promotion
Liaising with venues to ensure LSFF presence is visible in partner organisations including in cinemas and outdoor spaces
The successful candidate will have a minimum of one year in a charity or business creating content for socials and communications for networks.
They will also ideally have strong administrative skills in events planning and delivery.
You’ll need to demonstrate experience in managing high quality and effective marketing and strategic campaigns across digital and print channels.
A strong candidate will be a skilled communicator with proven copywriting skills.
You’ll need to be an excellent multitasker, capable of balancing a portfolio of multiple projects at all points in the year.
The ability to work both independently and collaboratively under pressure, and to adapt flexibly and responsively to changing circumstances, is essential.
Experience of devising, implementing and monitoring integrated marketing campaigns, including experience of briefing designers, working with agencies and internal marketing colleagues
Experience of creating and delivering live events for public audiences
Experience of Google Ads, Google Analytics, Facebook Business Manager, Hootsuite
Ability to coordinate the planning, production and analytics of all email communications to customers via Mailchimp
Experience of creating content for various channels including web and email
A keen interest in independent film
Experience of the following would be ideal:
website content management systems (ideally Wix)
understanding of SEO strategies, social media, direct marketing
PR campaigns and media relationships
using CRM systems to monitor and optimise lead generation
Prince 2 management or similar (optional)
The following are general requirements:
Must be eligible to work in the UK, with supporting documentation
Must be able to work in London as well as remotely (home office)
Willingness to work flexibly in accordance with the demands of the work, which will include occasional evenings and weekends
Candidates from a Black, Asian or minority ethnic background as well as those from LGBTQI+ and disabled communities are encouraged to apply as they are currently under-represented at this level.
Please send the following to provided email address: email@example.com
A CV highlighting relevant skills and experience- we especially like succinct, well-designed CVs that speak to the role being applied for!
In your email or covering letter EITHER send a link to an online marketing asset (e.g. website, film) you produced OR attach a marketing asset (e.g. digital, print item) in PDF or JPG
The deadline for applications is Monday 29th March 2021
Temporarily due to COVID-19
Remote interview process